Undergraduate Programmes
What does an undergraduate on Marketing graduate do?
Design, develop, execute, control and evaluate innovative and strategic marketing plans. Detect the real or potential needs of consumers through marketing research and as well, upgrading and Undergraduatetaining the optimal market positioning levels and profitability of the products and services promoted.
Where can you work?
- Marketing research agencies
- Different areas in a company such as: logistics, planning, strategic, international marketing, and public relations.
- Transnational corporations, analyzing and designing the international distribution channels
- Advertising agencies
What will you learn?
- Understand and comprehend the needs of the market, costumers and people.
- Identify business opportunities.
- Create campaigns for the construction of a brand and the launching of products and services.
- Create new products by meeting the needs of the consumers
Prevailing competencies of an undergraduate on marketing
- Organization and control skills
- Creativity
- Service driven
- Leadership and negotiation
- Participating and integrating working teams
- Abilities in the use of communication tools
- Communication skills
